Deborah Sams and Mary Lou Ryan founded bassike (pronounced “basic”) in 2006 to create what they couldn’t find: high quality, sustainably sourced wardrobe essentials. They chose to work with organic cotton, Australian makers and responsible business practices from the beginning.
As the brand has evolved to include swimwear, footwear, accessories and a mini line, it has maintained the fundamentals of considered design, responsible business and sustainable manufacturing.

Bassike’s commitment to sustainability extends beyond its materials and production methods. The brand actively promotes slow fashion and encourages conscious consumption by creating pieces that are designed to last.