The Label Edition #DubaiEdition

We are pleased to invite you to this exclusive pop-up, where you will meet Veronique Valliant von Siebenthal, Creative Director of The Label Edition, and discover her new collection made exclusively for Comptoir 102.

The Label Edition was born in Barcelona in early 2019 by the hand of two experts in fashion and luxury marketing, Véronique Von Siebenthal (founder and creative director) and Laura Johansson (co-founder). Timelessness, ethical and honest fashion and exclusivity are the backbones that guide The Label Edition, based on the production of capsules in proximity and in limited units. The brand endorses a dynamic approach, following its creative process without subduing it to restraints in terms of seasons and the number of garments. This resource allows them to include a philosophy of recycling in some capsules, bolstering further the slow-fashion. The visual-aesthetic aspect plays a relevant role as well, understood as the quest for effortless beauty and elegance that «always compliment a woman’s essence, and never overwhelm».