Collection: ANNI LU

ANNI LU was founded in Copenhagen, Denmark in 2013 by creative director and designer Helle Vestergaard Poulsen. The name is a combination of the two persons inspiring Helle the most; Her late mother Anni and her daughter Luella.  Each piece show Helle’s passion for personal style, colors and playful combinations.

Believes that jewelry should be fun, playful and not taken too seriously. Jewelry is delicate, colorful and easy to mix and match. To make you dream of the ocean waves and travels to distant beaches when wearing your favorite Anni Lu piece.

These are carefully handmade jewelry. They strive to make jewelry which will last for years, if they are taken care of as written in our care instructions.