Collection: In Fiore

In Fiore is a luxury botanical beauty house founded in 1999 by Julie Elliott, Paris-born plant alchemist and intuitive formulator. What began as rich, hand-blended body balms in a San Francisco apothecary-style showroom evolved into a global cult skincare and fragrance line. At its center: Julie’s deep reverence for plant intelligence and ancient healing traditions—from Ayurveda to homeopathy—and her passion for crafting sensorial oil-based formulas that feel like ritual. In Fiore products are made with minimal processing and maintain full-spectrum botanicals, leaving in every active compound.