Collection: LA NOUVELLE

La Nouvelle is a French lingerie brand shaped by the complementary vision of its two founders, Alix and Aurélie, who combine fashion‑driven creativity with a thoughtful, people‑centred approach. Since 2006, the brand has defined a distinct aesthetic built around fresh, feminine designs, non‑wired comfort and its signature gold lurex trim, creating pieces that feel both modern and timeless. Guided by shared values of kindness, collaboration and environmental responsibility, La Nouvelle has grown into a close‑knit team of women committed to designing lingerie that supports the body, respects the planet and reflects a uniquely Parisian sense of ease.