Collection: SEVENTYONE PERCENT

SeventyOne Percent is a French natural‑care brand shaped by surf culture’s respect for the elements, creating ultra‑protective, eco‑minded sun and skincare designed to safeguard both people and the planet. Grounded in the idea that humans and Earth are each made of 70% water—and united by the remaining “one percent” of shared responsibility—the brand formulates high‑performance daily and sun‑care products that prioritize skin health, environmental respect, and honest, positive energy, while committing a portion of its revenue to initiatives supporting children and the future.